Thursday, August 5, 2010

Soft Fair: a fusion produces competitive



The Sixth China Software Fair will be held June 18 to 22 held in Dalian World Expo Center, this year's exhibition theme of "Software: leading the digital convergence." Integration into today's information industry development of software industry in particular, the theme of the past five sessions of the situation, the soft-Fair has become the software industry or even the integration of the entire IT industry, the big stage.

Software: "Two of integration" of the link

Integration of information industrialization, China's new era of economic and social development guidelines. From 15 large "vigorously promote the economic and social information" through the Sixteenth Congress, "information technology to stimulate industrialization, promotion of information technology", and then developed into 17 major "to promote integration of information technology and industrialization," Industrialization and information to interwoven, not separate new stage. More importantly, information from the previous boosting industrialization "tools" to become an equal footing with the industrialization of the "independent sector", in which the status of the software industry has been further improved.

Software is the soul of information, the information integration and industrialization of organic "glue" is integration of two of the ties and bridges.

This is because, first, the software industry is the basis for national economic and social development, strategic and guiding industry, the relevance of other industries, highly driven, is the transformation of economic growth, adjusting the industrial structure should focus on support the development of industry. Second, the software is an important vector of human knowledge, with morphological transformation, embedded hardware, increase the functional characteristics. Two of integration, stressing that the mutual penetration, software worthy of the job. Software industry will have economic and social development of all aspects of life play a "multiplier" effect.

Therefore, information integration and industrialization, the key is to give full play to the role of the software industry, particularly to expand and strengthen the field of software technology in various industrial applications, using information technology to transform and upgrade traditional industries. A wide range of applications, the software industry become the fastest growing industries. Over the past five years, China's electronic information industry average sales growth of 27%, five-year expansion of 3.3 times the size. Among them, the software industry sales growth of 45% annually, 5.5 times the size of five-year expansion, the end of 2007, the scale of China's software industry reached 580 billion yuan. At present, China has formed a good atmosphere for the development of software industry, especially in 2000, the State Council Document No. 18, "to encourage the development of software and IC industry, a number of policy", 2002 State Council Document No. 47, "the revitalization of the software industry, the Platform for Action" issued since , good national policy of encouraging, stimulating domestic demand, domestic informatization construction, the software industry 鑷富 innovation and development, China's software industry to achieve Le leapfrog development, operating systems, databases, application platform software, the Chinese office software, information security software, etc. have all received independent Yanfa breakthrough.

Facing the integration of Information and Strategies for the Development of industrialization, China's software industry must be fit and healthy, and continuously enhance international competitiveness.

First, we should vigorously develop its own brand of software products and services, focusing on infrastructure software, industry application software, development tools, middleware development, and implementation of the software industry by leaps and bounds.

Secondly, the implementation of "walking on two legs" policy. On the one hand, continue to rely on the domestic market driven industry, and constantly open up new areas of industrial applications; the other hand, grasp the international software and information service outsourcing an important opportunity to speed up software export bases, in pursuit of software services and modern business process outsourcing and other breakthroughs. In the outsourcing path, you can start with our strengths in the international market, such as Japan and South Korea, including South East Asia market breakthrough, then the advantage of relying on these markets go to open up European markets.

Soft Fair: "Two of fusion" pioneer

Soft Fair passed 5 years, and now marks the information integration of industrial good time. The face of an unprecedented sense of mission and responsibility, soft intersection is personally, to become "two of integration" in the vanguard.

To complete the "integration of the two of" historical mission, the soft intersection on the one hand the global software business elite gathered in Dalian, on the one hand provide the perfect solutions and products with the industry.

China Software Fair has been held in five sessions, the exhibition scale, impact, effectiveness, degree of internationalization continuously expanded and upgraded, in order to promote our software and service outsourcing industry, to promote IT in the field of international exchanges and cooperation played an important role, by the industry wide attention and recognition. From the first to fifth, soft Fair exhibition area expanded from 11,000 square meters to 30,000 square meters, exhibitors from 300 to 800, professional audience grow from 15,000 to 30,000 people, the number of booths to expand from 560 to 1200, the guest country from 12 to 30, 500 companies from 8 to 17, the proportion of the international exhibition from 10% to 33%, conventions, conferences and events from 12 to nearly 40, its concerning the software industry in the field of new points, hot and difficult, through the various links of the whole industrial chain.

Soft Fair to promote industrial development to build a comprehensive service platform. China Software Fair was held for three consecutive years by the Chinese Information Industry as the annual "Top Ten China's information industry economic events," for two consecutive years, "China Information" magazine as the "China Year 20 Information event "; last year, the annual meeting of China's Information Industry, the Fifth China Software Fair won the third consecutive year, the successful marketing awards; in January this year, China hosted the Fourth Convention and Exhibition Forum and the" Star of China Exhibition "the presentation ceremony, the Fifth China Software Fair won the" 2007 China top ten most influential national brand exhibition of China's information industry's most influential brand exhibition. "

Through the 5 th of temper, soft Fair has become a "fusion of the platform."

First, the soft-Fair organizers involved in all aspects, reflects the fusion theory. China International Software & Information Service Fair was held in the State Council approved the only national software fair in China, by the Ministry of Commerce, Ministry of Information Industry, Ministry of Education, Office of State Council for Revitalizing Northeast China, Ministry of Science, the State Council Informatization Office, China CCPIT, Liaoning Provincial People's Government hosted, Dalian Municipal Government, local and central government, technology and industry, education and culture, aspects of integration and win-win. During the exhibition, industry and Ministry of Information Industry and other ministries and the leadership will come to a comprehensive interpretation of industrialization and integration of information technology has become a highlight of this session.

Second, the intersection is a hardware and software integration software arena. Software R & D results in the display, while the latest IT and digital consumer electronics products will be high-profile appearance, a chic and avant-garde of sensory enjoyment and personal experience.

Third, the soft-Fair mainly exhibitions, conferences and forums, it is important in these three parts, is the exhibition of "different opinions", is the content and form of the perfect "integration." According to the organizing committee, the contents of the sixth exhibition is divided into international cooperation, independent innovation, industrial applications, personnel exchange, capital docking, the six blocks to protect the credibility of the exhibition area will remain at 3 million square meters. Show the main forum - Global Software and Information Service Forum and Entrepreneurs Summit will show into the climax, senior government officials, business leaders, experts and scholars will jointly perform a new exciting software industry.

Fourth, the financial software industry, software development, Fair five elements - people, capital, research and development, application integration, this year also added a credit system so that the "integration" more perfect. Also, by increasing the invitation of the buyer and the project so that buyers and suppliers, investors and the project side "zero distance" communication docking, fusion everywhere.

Integration, so soft intersection growing.







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